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SQ1 TOOLKIT:
Business Model Canvas - Customer Discovery

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Networking

Best viewed in conjunction with Powerpoint presentation by Kesha Kant.

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Customer and Market Research Library Resources

Best viewed in conjunction with PowerPoint presentation by Jennifer Gibson.

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Value Proposition

Best viewed in conjunction with the Powerpoint presentation by Crystal Merritt.

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Customer Acquisition

Best viewed in conjunction with PowerPoint presentation by Tara Kinney

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Differentiation

Best viewed in conjunction with the Powerpoint presentation by Mary Brice.

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Market Research – Consumer Insights

Best viewed in conjunction with PowerPoint presentation by Earnestine Benford.

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Talking to Customer – Customer Discovery

Best viewed in conjunction with PowerPoint presentation by Tina Farmer.

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MVP

Best viewed in conjunction with the PowerPoint presentation by Yomi Toba.

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Value Proposition Presentation by Lynette Watson

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Product Management

Best viewed in conjunction with the PowerPoint presentation by Mary Brice.

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Recognizing Opportunities

Best viewed in conjunction with the PowerPoint presentation by Marc Bowers.

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Qualifying Perspective Customers

Best viewed in conjunction with PowerPoint presentation by Corey Feit.

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Testing and Iteration Panel

Presented by: Ron Story, Claudia Gast, Brad Postier, and Pravina Pindoria

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Customer Insights – Building Empathy

Presented by: Antoinette Carroll, President/CEO Creative Reaction Lab

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Value Proposition: Customer Discovery

Best viewed in conjunction with the PowerPoint presentation by Crystal Merritt.

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Customer Jobs, Pains and Gains

How to Capture Customer Jobs, Pains, & Gaines That Aren’t Subjective

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Steve Blank – Business Model Canvas

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Steve Blank – Customer Development

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Steve Blank – Recommended Reading

Seven Steps to the Epiphany and more

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Techstars – Marketing Plan

Grow Your Startup with No Money

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Kauffman Foundation Founder’s School – Sales

Five modules on entrepreneurial selling.

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Strategyzer

Online companion to the Business Model Generation and Value Proposition Design books by Eric Osterwalder and the Strategizer Team.

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